The UK Golf Federation 

 GolfBIC online

March 2nd 3rd & 4th 2021

GolfBIC.Online Has Impressive Launch

Keith Pelley, CEO of the European Tour, said: "I was hugely impressed by the drive and enthusiasm of everyone at the UK Golf Federation and that came across during the conference which I was delighted to be a part of.

” Robert Maxfield, PGA Chief Executive, said: "A tremendous show for the entire industry with an impressive range of speakers and contributors. Given the circumstances it was a terrific achievement to coordinate such a successful event and we were delighted to have taken part.

” Golf course owners and operators were equally generous with their comments. Marc Hayton of Foxhills Resort and Farleigh Golf Club said it was "a terrific achievement and good fun”. Fame Tate, the owner of Stanedge Golf Course who is a PGA Member and one of the speakers, commented: "It worked extremely well and was an insightful few days!” while Stephen Towers, CEO of Crown Golf, said: "Well done to all the contributors. That was a really good conference with some great sessions and a format that really worked well.” The Chairman of UKGF and a multi-site owner through Maple Leaf Golf, Richard Haygarth said: "Who would have though GolfBIC online could have been so successful. It was just brilliant.

” Doug Poole, CEO of UKGF, summed up as follows: "GolfBIC21 online was a gamble that handsomely paid off for the golf industry, with 20 leading industry speakers opening their hearts to the delegates and industry. "That’s a huge ask but they all supported us with interest and information that will help our businesses into 2021 and beyond. "The key thoughts were around how golf will look after the UK opens up fully after the Covid lockdowns. Businesses have all taken the chance to re-think their business strategy and their business plans. Retention is the major concern, as whilst golf boomed in 2020 after golf opened post lockdown and membership grew as did green fee income, 2021 will see other sports becoming available again to the public and a possible slippage away for golf yet again. "It also clear that other areas of golf participation need further thought. The driving range experience can change and is changing to give a full fun and entertainment option for business and ‘inrange’, Awesome and Trackman range service providers can change income revenue of golf facilities by using their amazing technology to make practice and entry into golf fun and a family experience with F&B services added too! "The management of golf courses tee times was another key issue raised by the industry speakers and it was seen as a part of a golf course’s business they should take more management of. ClubNet who were exhibiting at GB21 could offer service and advice on this important issue and help stop heavily discounted greens fee income going out the window. "Along with these key points cashless operation was believed to be a good way to take your business forward. Look to retention for 2021 as statistics show that new members to golf trend on leaving the game after 24 months so make new members target groups for your business, and to quote Keith Pelley, ‘Golf for most is fun and entertainment’. "So let’s get busy growing our businesses in 21 and as highlighted in GB21, look for grow women’s golf using Women’s Golf Charter and Women’s Golf Day initiatives.”

For registered delegates, access to all the talks and the exhibitor displays will continue to be available ‘all hours’ until the end of April. With around 15 hours of broadcast material to view, exhibition stands provided by The PGA, British Golf Industry Association, and the ‘Kickstart Initiative’ offering free downloads and online advice, and the commercial offerings from around 15 suppliers, there is so much to see and so much to learn. The good news is that no-one is too late to register for this ground-breaking event. For your delegate badge with a difference visit

This was a new and unique concept for GolfBIC obviously caused by Covid-19 as based on the unknown situation with the pandemic in March 2021. So we moved to a new event platform. GolfBIC is partnering again with OGRO, the UK Golf Federation and new for 2021 Golf Business News. It will provide a new vision on key industry stakeholders working together for the betterment of all our businesses and will give everyone the chance to learn new and valuable ways to grow their businesses and also understand how other major parts of the industry fit together and the issues they face in 2021.


Over the last 10 years GolfBIC – "The Golf Business & Industry Convention” – has provided a valuable forum for commercially motivated and progressive operators to exchange ideas, helped delegates understand new concepts and enabled networking with individuals facing similar challenges.

The event has been attended by major suppliers presenting a large range of innovations and given everyone the opportunity to create and develop commercial relationships. The format of GolfBIC has been evolving over the years and GolfBIC online is a natural progression of this process given the reasons we all understand!

GolfBIC has a new partner for 2021 with technology and media partner Golf Business News joining the UK Golf Federation and OGRO – the Organisation of Golf & Range Operators for the event.

GolfBIC online offers a new and interesting networking opportunities which has never been possible before, a variety of meeting-room formats, a fully-searchable index of all delegates, speakers, exhibitors and sponsors and there will be opportunities to exchange contact details and chat online to industry colleagues from right across the business from the UK and Europe.

It's a conference and show and will bring benefits to all delegates on the three important values to business with key speakers from across the golf industry already signed up to present on - Business Support – Products and Services – Industry Vision - the timing is perfect for the start of the 2021 season.

Tuesday to Thursday March 2nd 3rd & 4th 2021

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Photos by Andy Hiseman