UK Golf Federation news

Having started his career in the turfcare industry as an area sales representative in Sussex working with Toro and Hayter machinery in 2003, David went on to become sales manager within the distribution company of JSM in 2007 before relocating to Somerset with Textron in 2011. Now he has come full circle as he returns to working with Toro machinery. “It’s great to be back working with Toro and Reesink,” says David. “I’ve had a love for the brand since working with them 18 years ago and for some time now, I’ve had the desire to again work with and promote the leading brand, so when the opportunity arose it was a really easy decision. The build quality, innovation and range that Toro provides is above and beyond competitors, so I feel very fortunate to be in a role where I can confidently sell the best machinery in the market. With over 100 years trading as a stand alone mower company, it really speaks volumes about Toro and its future.” In addition to bringing near two-decades of experience with him, David also starts the role with a philosophy to work according to the fundamentals of selling machinery, something he feels will help him in his role and benefit customers. “In my time in the industry I’ve learned what is really fundamental when it comes to selling turfcare machinery,” says David. “First and foremost is building strong relationships with customers, dealers and colleagues. People don’t buy from people they don’t know. Secondly, backing both the product and customer through the machine's life is very important, and simple aspects which are all too easily overlooked. All customers are asking is for you to go out and do a good honest job.” David is already enjoying the work and is excited for what’s to come: “The most exciting part of the job is definitely the opportunity it provides to build on existing and new relationships with customers in the industry, made even better by the fact I have the confidence that customers now genuinely want to buy the brand, with it already at the forefront of most customers wish lists.” With the industry starting to move forward from a time of uncertainty, David is optimistic about the future of golf, and Reesink and Toro’s part in that. “I would hope that over the next 12 months we see a resurgence in golf, particularly as people appreciate the chance to get outside more than ever,” David concludes. “With Reesink and Toro having the most comprehensive and reliable offering of machinery, servicing, parts support and warranties in the market, and customers more concerned with whole life costs and longevity of equipment, we are well placed to meet customer needs.” David can be contacted via Reesink on 01480 226800.