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15/10/2021
DEAN CRACKNELL JOINS FASTEST GROWING EQUIPMENT BUSINESS IN EUROPE
"Having known the company for some time, I have been delighted to witness the rise of Golf Clubs 4 Cash over the last few years. It is a great business, with incredible expertise, run by fantastic people,” comments Cracknell. "I am excited to help develop the brand and use my experience and network of contacts to encourage more people to use this first-class service.” In the last 12 months Golf Clubs 4 Cash has experience unprecedented growth.

As well as increasing its workforce to 65, owners Murray Winton and Martin Lambert have invested in new warehousing and opened an indoor simulator studio alongside their HQ in Edinburgh. Appointing an industry expert to lead its marketing strategy was the obvious next step for the business as Murray explains. "I have known Dean for several years and have always been impressed by his dynamic approach to marketing. With his industry experience he will be able to identify the necessary steps we need to take as a business in order to reach our full potential. This is a really exciting time for us and for the golf market as a whole.

" One clear ambition for the business is to create a culture of recycling and refurbishing golf equipment. In doing so they hope that newcomers to the sport will be able to get their hands on excellent equipment at much more affordable prices and that existing golfers will naturally shift towards purchasing pre-owned items. Cracknell concludes, "The ‘pre-owned’ market is becoming a powerful force in retail across many different categories. I think golf is only just starting to realise how important it is, so I am excited to be part of a business that is dedicated to normalising it for consumers and the wider industry.” 
PRESS RELEASE ENDS
About GolfClubs4Cash Founded in 2011 by Murray Winton and Martin Lambert, GolfClubs4Cash (GC4C) is the UK’s biggest supplier of pre-owned golf clubs. Employing more than 50 people in its Edinburgh headquarters the business has been recognised for its success winning national awards and local awards from The Midlothian and East Lothian Chamber of Commerce. The business enjoys a 5-star rating on Trustpilot with 16k reviews demonstrating its commitment to excellence and the customer experience.

Dean Cracknell Dean.cracknell@golfclubs4cash.co.uk 07958 110151